
In the summer of 2009, Canadian rocker-chick Avril Lavigne introduced the world to her first perfume, Black Star, a fruity-floral with a sweet juice comprised of pink hibiscus flower, black plum, and dark chocolate.
Now the 25-year-old singer is taking things to a new level with Forbidden Rose, which launches in mid-August in department stores nationwide. Want to know what it smells like? Lavigne tells us to “Close your eyes and imagine a fruity-floral blended with red apple, wine peach, and white lotus, but with a woody base made up of vanilla and sweet praline.”
“I wanted to create a fragrance which takes the unique attitude of my first scent to a new emotional depth, adding mystery as well as a bit of magic,” Lavigne said in an exclusive interview. Read some of the best bits below:
Were you involved in the scent-making process?
Avril Lavigne: I was involved with everything because I have to make sure it’s something that I can stand behind and it has to represent me. Not only visually did I go through everything with creating the box, font and bottle, but I went through the whole message behind it including the ad campaign and commercial. I like the fragrance because you can wear it at day and night. Its fresh, edgy and fun. It makes me feel good. All of my girlfriends wear it, so we basically smell the same.
Is there anything you feel absolutely naked without?
AL: The thing that I’m most addicted to is black eyeliner. It’s been my obsession for years.
Are there any fashion mistakes from your past that you remember and regret?
AL: I feel like my style has evolved since I was 17 years old and I’m 25 now. I’ve changed fashion-wise which is normal to do. But I look back and see all of the pictures and all of the different crazy things that I wore. And it was cool back then wearing the tie and skater pants.
What are some of your favorite things to do in your spare time?
AL: I like to paint, cook, chill and do normal things like go to the movies. I really like to make vegetables. I like artichokes and Brussels sprouts. But I can cook everything — from homemade soups, salads and fish. I like to eat healthy. And when I like to eat bad, I pig out on Mexican food because it’s so good in California.
Do you have any summer fashion must-haves?
AL: I’m really big into sunglasses because I have sensitive eyes. So, I wear sunglasses all the time. I have a million pairs. I’m totally the person who would go to Venice Beach [California] and buy all the one-dollar, cheap sunglasses. I like Aviators. And I also like more high-end brands like Marc Jacobs and Tom Ford.
You’ll be going on tour later this year. What are you most look forward to about hitting the road again?
AL: I’m looking forward to getting back on to the road to connect with the fans and do what I love to do which is play music. And it’s been a while!