Renting and purchasing media both have its advantages and disadvantages, but Apple has no desire to introduce subscription services.
Renting gives you the pleasure of not worrying about variable costs. The cost of everything you rent whether it is books, movies or music is fixed. You can rent as much as you desire, and the cost will remain constant. Renting platforms such as Netflix allow you to pay a set monthly fee and the their library is yours. Subscribers also do not need to worry about their purchased items not being compatible with products in the future, seeing as you don’t own it.
Purchasing media, however, allows you to keep the content for the long run. Even if the costs are not fixed, your data plan will not turn into variable cost since you do not need any data. What’s bought is yours.
So why wont apple offer subscriptions services?
They do not believe in it. In an interview with the late Steve Jobs, he told Fast Company Magazine, “Nobody wants to subscribe to music. They’ve bought it for 50 years.” Jobs argues people have records, albums, cassettes and CDs so why would they start renting now?
Everyone has heard the phrase, ‘Why fix what’s not broken?’ iTunes sells more music than any other company in the world. Apple has no logical reason to create a subscription service when iTunes is breaking barriers, allowing consumers to purchase music, along with movies, television shows, documentaries, books and Angry Birds.
Apple has iTunes Match, a service that allows Apple users to store all of their music, whether it be downloads, songs you’ve imported from CDs, or purchased music on iCloud. This allows you to access your music from any of your devices and listen to all of your music, wherever you are.
How do you obtain your music? Let us know below!