Posts Tagged ‘spotify’

Smart Phone Addiction is Real; Changes Music Forever

Tuesday, June 26th, 2012 by Daniel

Studies show that our phones are the first thing we reach for when we wake up in the morning and the last thing we check before going to sleep at night.

According to a study sponsored by Lookout, a mobile security company, staying connected using your phone has become a national obsession. Nearly 60 percent of interviewees said that do not go an hour without checking their phones. More than half of the study respondents said they check their phones while lying in bed, after they wake up and even in the middle of the night.

Smartphone users tend to be “emotionally over-invested” in their devices; 75 percent of respondents reported feeling “panicked” when they misplaced their phones. Mobile safety advocate at Lookout, Alicia Di’Vittorio said, “Our phones are our lifeline, from sharing photos with social networks to shopping and managing bank accounts.”

Smartphone’s are great devices for logging information, downloading informative apps, sharing photos with social networks, keeping track of your calendar, and of course, listening to music. Smartphone’s have built in memory for media storage allowing users to store thousands of songs, but they also have access to wireless networks allowing you to stream you favorite music from Internet radio services. Services like Pandora allow you to randomly generated songs from playlists you select. The recently updated Spotify lets users listen to any song as much as you want at any time without any frustrating interruptions on your mobile device.

With all of these remarkable music-streaming services, which do you prefer to use? Let us know below!

Pepsi, Twitter Collaborate; Launch Summer Beats Concert Series

Wednesday, June 20th, 2012 by Daniel

Twitter has recently announced its most expensive partnership to date, pairing up with Pepsi with plans to coordinate with Pepsi’s “Live for Now Music” campaign.

Twitters president of global revenue said, “This is the biggest initiative a market has done with Twitter to date. It ranks as one of the smartest campaigns we’ve seen on the platform too.” The recent deal between Twitter and Pepsi relies mostly on video, giving fans the ability to stream live music and content from Pepsi’s home page. Small concerts will be held around the country beginning in the end of June. Twitter will announce a concert and venue a couple weeks in advance and it will be streamed live on the platform through Pepsi. Twitter users will have the opportunity to influence song choices at the concerts.

This morning, Pepsi and Billboard announced the first – ever “Summer Beats Concert Series.” Pepsi plans to use Twitters trending topics platform to analyze what music topics are trending and what the users are interested in, allowing them to coordinate concerts with the users interests. Users will be able to influence parts of the live performance by watching the concerts via the Pepsi Twitter page. Billboard.com will promote the concerts.

Senior Director of Cultural Branding at PepsiCo, Javier Farfan said, “The Summer Beats Concert Series truly brings Pepsi’s Live for Now mindset to life by offering fans the ability to interact with and impact a live concert event.”

The massive collaboration between these two global dominating companies has high expectations. It may seem they have competition as Pepsi’s rival competitor, Coca Cola, has recently announced a global partnership with Spotify.

Which recent partnership do you think will attract more users, Pepsi or Coke? Let us know below!

Is Streaming Music at Risk?

Thursday, November 24th, 2011 by Briana

Music streaming services have become increasingly popular over the last couple of years, offering users the option to listen to music without having to actually buy it. Spotify, the most popular of these services, offers both paid and ad-supported free versions for both personal computers and mobile devices. Spotify launched in the United States in July 2011 and has since added millions of users with both free and paid accounts, and roughly four million of them signed up after the service was made available through Facebook in September. Spotify is making efforts to expand the company even further, and is in talks to make it available in Australia as well.

However, Spotify’s success is not making label execs as happy as it should. Some indie labels have actually begun pulling their music from the service, citing low profits as the main reason. Although the exact figures are not generally known by those outside the industry, it is estimated that one cent or less is earned per streaming play. Not to mention, recent studies have shown that despite what Spotify says, at least 37% of music fans say they are less likely to buy their own copy of a song when they can stream it. This has already caused smaller labels like Century Media and Mode Records to pull their content, and some are left wondering if bigger labels won’t follow their example.

As it is, the digital music waters are rocky. Google Music had to launch without one of the three biggest record labels (EMI’s recent purchase by Universal’s parent company facilitating a deal and allowing Google to obtain those rights) because Warner Music has yet to agree to a deal that would allow Google Music to sell their artists’ songs. For consumers, this means some of their favorite bands might not be available through Google, causing them to try out other options, like iTunes Match. The iTunes option offers several things that Google does not: automatic syncing to the cloud, higher quality streaming, and customizable playlists. It is, however, a paid service, which could be a deterrent. Both, like Spotify, offer streaming to both PCs and mobile devices, although the key difference is that Google and iTunes stream songs the user already owns.

Spotify does have something new and different to offer: playlist sharing. Users can share their playlists with others, or even collaborate with each other to compile them. Then, a link is provided that allows the playlist to be shared and downloaded to other users’ Spotify clients, and they update automatically when the creator adds or removes songs. Both iTunes and Google lack this kind of sharing option, though Google Music does allow a user’s friends to listen to a purchased song in its entirety once through Google+. The only current sharing option on iTunes is the option to share a link to the specific page in the iTunes store where a song was purchased. Spotify’s playlist sharing option is one of the features making it increasingly popular when compared to other methods of music consumption.

Between Spotify, Google, and iTunes, today’s music consumers have more choices than ever when it comes to how they want to listen to and share their music. Whether they stream it or buy it or use the cloud to do both, or even turn to slightly-less-legal options like Grooveshark, there’s certainly an option for everyone. What do you use? Tell us how you listen to and share your music in the comments below!

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